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BPO (Inbound & Outbound) !!

Call centre is one of the Outsourcing services which act as a hub to receive the calls from the customers (Inbound) and to call the customers for various promotional motives of the business (Outbound). Inbound call centre facilitates inbound calls that are made by the customers to acquire information, report a malfunction, or ask for help which are commonly called as Customer service or Customer Support. Similarly, outbound Call centre is where the agents call the customers to service them with updated facilities and information and with the purpose of selling their client's products.


The call centre outsourcing service helps the client in several ways to progress and cherish their business among the competitors.

There are various types of Outbound and Inbound Call centre services provided based on their functions and operations. Some of the major outbound services mentioned below:


Telemarketing refers to the business of marketing goods or services via telephone. It is the act of selling, promoting a product or process to the prospective customers over phone. Telemarketing includes the use of persons trained in conversational skills to enhance sales, promote new products and update the customers with current available services. And in some cases, recorded sales pitches are used over the phone by automatic dialers which are known as automated telemarketing. Thus, the outbound telemarketing services can increase the profits of the business by using the best of personnel, process and development technologies.

Lead Generation:
Lead Generation is not a new form of gaining new business, but it now has a new approach of generating business. Lead Generation is gathering information of the customers (customer profile) and to create an interest into the business products or services. Lead Generations are through various means which includes Online Lead Generation, Telemarketing, Direct mail, etc. Lead generation could work for any business, but most industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores, etc. Trends show that lead generation will become even more popular in the future, especially for service oriented businesses. Lead generations are performed for sales and marketing purposes, to create customer's list and other various purposes based on the objectives of the business.